Matt Lovelady founded Pivotal Wealth to help people build long-term wealth. Matt has worked in the financial services industry for many years—and helped countless individuals become debt free and build long term wealth. He is passionate about helping people realize their financial dreams.

building wealth

Realize Your Financial Dreams!


Pivotal Wealth was established under the principle that everyone can create wealth. For many, this is a concept they cannot understand and implement for themselves. That is why we start from the basics. The first step to building wealth is to have income, then to have a savings plan that then allows you to invest and start generating income from those investments. Having wealth means you have multiple types of investments generating streams of income.

For many people achieving this level of wealth can seem daunting and out of reach. That is why we have created systems and technologies to help you start the process and realize your financial dreams. All of our reps are trained within our system to help you first identify your financial goals and then work with you to build a path that gets you there. We are committed to ensuring you achieve the wealth goals you have set out for yourself.

There are many ways to build wealth and secure a financially secure future. We want to work with you as an individual and determine a plan that works for you. This plan will factor in your desires, lifestyle and overall objectives. Once you have a plan then we work with you to establish the habits and changes you need to make in order to work towards your financial goals and get to where you want.

Matt Lovelady

Matt Lovelady – Managing Vice President

Matt Lovelady is an award-wining, accomplished business owner, author, financial expert, and family man. Matt has been in the financial services industry for over twenty years. Over the course of his 22-year career, Matt has launched several very successful businesses and in 2008 Matt received the Entrepreneur of the Year award in the financial services category in Utah from Ernst & Young. He is also a co-author of the book Money Momentum.

In 2019 Matt launched Pivotal Wealth to help people learn how to increase their income through investing and to provide debt relief solutions for the millions of Americans experiencing the burden of debt.

Matt currently resides in Utah with his lovely wife and their five children. Outside of work, Matt is an avid family man who enjoys being immersed in his kids’ sports and their other activities.